Conducting research to generate insights
In this 2-day workshop, you will work closely with Gerry Scullion and Marc Stickdorn to learn about ethnographic thinking to uncover true human-behavioural insights. In the second part of the workshop, we will examine service design blueprinting.
Date: January TBC 2020
Address: Dublin, City Centre, Ireland
Cost: €950 per person
Register your interest (on this page) to be notified when tickets are on sale.
- Morning tea/coffee and pastries
- Gourmet lunch
- Afternoon tea/coffee and pastries
- Workshop materials
We encourage participants to bring reusable water bottles to help reduce workshop environmental impact
What you will learn
Introduction to Service Design
Design Challenge: Problems within Public Services
Introduction to Design Research
Research Field Trip
Sense-making & Research walls
Using system maps
Customer Journey Map essentials
Generation of Insights from Research
About The Trainers
Gerry Scullion is Principal Service Design Consultant for Humana Design. He has over 16-years professional design experience across a range of industries such as finance, healthcare, media, public services, social media and various startups. He contributed to the book ‘This is Service Design Doing’ (O’Reilly 2018) focusing on chapters about effective prototyping, and embedding Service Design teams within organisations. He is the founder of The Human-Centered Design Podcast (ThisisHCD.com). He is a Fellow of theRSA.org and a long-serving iXDA Design Mentor. He is a regular speaker at events and design conferences.
Marc Stickdorn is a well-known name in the global service design community. He is editor and co-author of the award-winning books This is Service Design Thinking and This is Service Design Doing, regularly gives talks and workshops on service design and innovation, and teaches at various business and design schools. As co-founder and CEO of More than Metrics (www.morethanmetrics.com), together with a team of 23 people, he builds service design software for service designers, ux/cx experts and innovators.